Isotta, when red makes history
The story of Isotta begins in 1967, when Egidio Isotta at just 18 years old opened his Photographic Studio “Foto Isotta” in Lazise, on the shore of Garda Lake, Northern Italy.
After years dedicated with a passion for professional photography on land, in 1977 Egidio started his diving adventures with his inseparable camera. At the end of the 1970s, thanks to the experience gained with the selling of Underwater Photography and video equipment from all over the world, he realized the market was ready to offer new solutions to photographers in need for a lighter and easier to handle in water lighting product.
In 1980 Egidio developed and launched the first underwater strobe
With minimal dimensions and high performances, the Isomat 33. The strobe measured less than 15 cm with a diameter of 80 mm, its body crafted in red anodized aluminum and featuring a beam angle of 94 degrees. The red color became the signature trademark of the company. This innovative, light and resistant product soon became the most successful strobe on the market allowing Egidio to found, with his wife Lilia, Isotecnic company and commercialize the flash in 1982. As more Italian professional photographers discovered the quality and reliability of Isotecnic products, sales continued to soar. In the wake of this success, Isotecnic extended its flash offers and produced underwater strobes with a quick release handle, the Isolux, in different powers and sizes (20, 50, 100, 250 Watt). Isotta entered the ’90s with the first non-manual flash, the 33 TTL, followed by the 50 TTL in 1996.
The evolution arrived in the late ’90s
When Isotecnic crafted the first innovative housing for a video camcorder with a wide-angle lens for underwater use that allowed to zoom from wide angle to macro with one lens: the housing had complete external controls and a light system named Astice with different powers (200, 300, 500 Watt) and was presented for the first time in Australia and US. This initial success served as the springboard for the company to enter the underwater photography business.
During those years
The company studied a product line 100% Made in Italy and continued its strong growth with the release of its first camera housing for DSLR cameras with the brand Isotta. Italian design, high-end materials and signature red color were the gold standards of the company’s products: minimal dimensions, one hand opening, double seals in every removable part and a thorough reproduction of all camera controls from outside provided enhanced performance underwater, conquering national and international acclaimed photographers.
Isotta remains a unique Italian success story.
Our products are unique because we are a one of a kind company in this industry;We still design, manufacture, and quality control test our products in house. Today, this tradition is continuing with Elisa who, with her husband Andrea, has led the company since 2006 and drives forward her father’s same innovation principles. During the years the company has invested in new technologies while staying true to its roots and committed to the brand standards. Handcrafting, highest precision and quality of all products’ components distinguished by our signature red colour. Today, to have an Isotta housing is an emotion to turn into unforgettable shots underwater, everywhere passion will carry you.
